Toyota Innovative Pace Car, Accelerate Hybrid Sales

Denny Hamlin didn’t breach 110 mph Tuesday at Lowe’s Motor Speedway, but he still was afflicted with a car whose acceleration pales in allegory to that of his Sprint Cup ride.

Speedway in the Camry Hybrid

Speedway in the Camry Hybrid.

“I anticipation it wouldn’t booty off as able-bodied as a agitation engine,” Hamlin said afterwards about an hour authoritative laps in a 2009 Toyota Camry Amalgam that will clip the Coca-Cola 600 on May 24 at the 1.5-mile oval. “The auto was surprising; I’m afraid it takes off as acceptable as anything.”

Acceleration was an important affection in acceptable approval for the vehicle, which will become the aboriginal amalgam acclimated as a clip car for the continuance of a Cup accident (a 2010 Ford Fusion Amalgam led the acreage to the blooming banderole in the 2008 division afterpiece at Homestead-Miami Speedway afore acquiescent to a 2010 Ford Fusion Sport).

From a continuing alpha at the pit avenue in Turn 1, the 187-horsepower, four-cylinder Camry (which wasn’t adapted from the artery archetypal that retails for about $33,000 and gets an EPA-estimated 33 afar a gallon) had to ability 100 mph by the avenue of Turn 2 to amuse NASCAR’s standards for pacing the 600-mile event, the longest on the 36-race Cup schedule.

Ed Laukes, administrator for motor sports business at Toyota Motor Sales USA, said the approval action took about a year and included an on-track analysis Toyota anesthetized with aerial colors. Hybrids accept competed in the American Le Mans Series. Laukes said Toyota has absorption in eventually antagonism them in NASCAR. “I apperceive it’s a means away, but I wouldn’t be afraid bottomward the alley ancient if there’s amalgam technology in a race,” he said.

Hamlin, whose Lowe’s actualization was timed to accompany with today’s anniversary of Earth Day, affairs on his abutting claimed car actuality a Lexus amalgam (”it’s bland and quiet and aggregate I attending for in a circadian driver”) but would adopt to abide abaft the caster of an internal-combustion-powered car back active for Joe Gibbs Racing.

“For an accustomed artery car, it’s not as important, but chase admirers still adulation the sounds and babble of a agitation engine,” Hamlin said. “I’d adopt a banal car in alive how agitative it is to apprehend the agent roar, but I anticipate NASCAR drivers are all-embracing the blooming angle of hybrids.”

Toyota, which has awash added than 1 actor hybrids in the USA, is acquisitive NASCAR admirers will embrace hybrids through its business of the clip car, which additionally will arise at Infineon Raceway, Chicagoland Speedway, Watkins Glen International and Martinsville Speedway and in the Oct. 17 chase at Lowe’s. The car acclimated in the 600 will be accustomed to a fan who finds a “golden can” of Coca-Cola Classic.

“There’s stodginess about amalgam technology amid the accessible that we’re aggravating to erase,” Laukes said. “This is a way for us to authenticate the amalgam acclimated on the clue is the exact aforementioned car you can shop for at a showroom.”